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How The Brain Reacts When We Have Too Much To Do [Infographic]
In a prior infographic, I explored the explosion of data and product proliferation and how this increases pressure on our attention (bound by 16 waking hours a day). This attention bottleneck helps to...
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How Social Media Has Changed the Workplace [Study]
We all know how social media has impacted our personal lives. How has this impacted the way that people work? Has it made employees more or less productive? How do employees value social media relative...
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Facebook Messages: Time-Value Innovation Trumps Feature Innovation
Some technology purists have derided Facebook's new messaging platform as "meh" because it does not include innovative new features that one-up Google and other unified communications platforms. My...
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Supercharge the Value of Your Gift - Without Spending More Money
We all like to give the perfect gift this time of year—the gift that will surprise, amaze and delight. I can't presume to help you find the perfect gift for everyone on your list, but I might be able...
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Make Your Resolutions Stick - Forget About Them
This is the time of year that we resolve to shed that excess weight and save more money. Want to know how 2011 can be the year you actually do it? My research on the latest psychological and...
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7 Game-Changing Customer Trends for 2011
We all know that time and attention are scarce resources today. But what impact does this have on customer buying behavior in today's markets? Here's my take on 7 trends driven by Time-onomics that...
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Stop Wasting Money on Brand Preference. Think Brand Relevance.
I first met David Aaker when I was an undergraduate at U.C. Berkeley. Aaker, a world-renowned marketing professor, was charged with bestowing me with an academic award. I was very impressed and have...
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Mea Culpa Marketing: Were Groupon's Gaffes Intentional?
Groupon had an opportunity few start-ups will ever see - the capital to land a $3 million ad spot on Super Bowl Sunday, one of the last remaining vehicles for introducing their brand to mainstream...
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Want To Be A CMO? The Career Path May Surprise You
Think that being a wizard at developing splashy ads, branding, and social media campaigns generates an automatic ticket to become the next CMO or VP of Marketing? Think again. According to a new study,...
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Revenue Model Innovation: How to Generate Sales in a World of Free
My Silicon Valley clients are always asking me, "How do I make money when my customers expect things for free." My experience has found that there are many techniques beyond the overused notion of...
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Time Magnets: Louis XIV, Social Strategy, and Games
Louis XIV, France's famous Sun King that ruled during much of the 17th century knew how to throw a great party. He kept his ministers and courtiers entertained with a constant string of formal rituals,...
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How To Gain Buy-In For Your Idea In 60 Seconds Or Less
Did you know there is a woman who has helped countless entrepreneurs raise funds, aspiring authors to land book deals, and speakers to deliver edge-of-your seat keynotes? Her name is Sam Horn,...
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5 Triggers That Make Your Product Addicting
During a recent presentation at DemandCon in San Francisco I tried an experiment. At the end of my talk, instead of presenting the usual recap of closing points, I offered a free copy of my book to...
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Analytics And Info Overload: Insights From eBay, Adobe, And Oracle
Last week I moderated a panel for FountainBlue which explored the latest trends and opportunities in e-Commerce and Retail Analytics. This panel included three distinguished executive panelists from...
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24-Hours: Where Does The Time Go? [Infographic]
This week the U.S. Department of Labor released their annual time-use survey for 2010. Based on annual research that has been conducted over many years, this site provides a rich repository of...
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Why Open Services Are The Future of Innovation
As the proud owner of a dog-eared version of Henry Chesbrough's classic book, Open Innovation, I was anxious to devour his latest work, Open Services Innovation. Chesbrough, a business professor at UC...
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The Age Of The Platform
As a long-time Silicon Valley strategist, I read Phil Simon's insightful new book The Age of the Platform with great interest. The timing of Phil's book couldn't be better. Not only was the Gang of...
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Medical Innovation Needs Silicon Valley Speed, Stat
I've been directing or advising innovation and commercialization efforts in Silicon Valley for most of my career. While the popular stories we tell about innovation usually focus on eureka moments and...
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A Look Around The Bend On The Health Innovation Highway
Eric Topol M.D., director of the Scripps Translational Science Institute and author of The Creative Destruction of Medicine, describes what's next in the continuing saga of technology-based industry...
View ArticleInstead Of Taking Your Daughters To Work, Introduce Them To Technology
Many years ago, when I was a senior in high school, a classmate told me he was planning to study engineering in college. I said, "What's that?" As a 17-year-old middle-class girl who had access to...
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